This project’s mission is to give the next generation the help they need to shape the future of design and communication.

The challenge we faced was to provide different tools for people to use themselves. The idea is for them to create their own messages with these tools and increase the brand’s visibility across different platforms.

To strengthen the brand identity of this mentorship scheme, we decided to explore and celebrate the diverse skills and talents that are such a vital part of the creative process. We wanted to highlight them and encourage their use so we created a motion badge, specially adapted to the user’s identity, to be worn with pride, for all to see.