A visual and interactive proposal for a new identity for Barcelona’s diverse cross-media communication platform



Betevé is the public television channel of Barcelona's city that speaks to all the different audiences and peoples that make up this cosmopolitan city.

The evolution of technology, and the city itself, cried out for a redesign of a news channel that connects with a real audience. Our proposal was focused on expanding the identity and bringing a new sense of purpose to the interactive and visual language.

The multimedia concept led us to an approach of bringing the different touchpoints and voices together on the same path. Our proposal put the content and the citizens at the heart of the project allowing the new brand to empathise and create open spaces to connect and interact with.

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C/Pallars 141 4ºB
08018 Barcelona