Bridal Fashion Week

Expanding the limits of the catwalk to create an immersive show

Bridal Fashion Week

2020

Barcelona Bridal Fashion week is one of the international shows of reference for bridal fashion. Faced with pandemic restrictions, the need for a digital option became paramount. The festival had to quickly pivot to become a digital platform where brands and audiences could create relationships and interact no matter where they were.

We partnered with La Fura dels Baus to create the digital experience and to export the event around the globe through fashion shows, digital showrooms for professionals, and other events.

We had several goals for this project. The first was to increase the event’s reach with high quality content by creating a platform that would be accessible to any user. We also wanted to simplify the experience for the general public and professional brands as well as building an international platform for users from different cultures that would boost connections and generate business opportunities.

PARTNERS 
La Fura dels Baus - Event production 
Inqbarna - App development

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08018 Barcelona