Barcelona Bridal Fashion week is one of the international shows of reference for bridal fashion. Faced with pandemic restrictions, the need for a digital option became paramount. The festival had to quickly pivot to become a digital platform where brands and audiences could create relationships and interact no matter where they were.
We partnered with La Fura dels Baus to create the digital experience and to export the event around the globe through fashion shows, digital showrooms for professionals, and other events.