Delivering a gamified social experience to a captive, locked-down audience

As a part of the collaboration with Escalera de Fumío, we created an exclusive augmented reality filter for Chips Ahoy on Instagram which allows users to interact with the cookies and win prizes.

During the periods of COVID-19 lockdown, brands and audiences desperately needed tools to allow customers to interact and enjoy on social media. The digital experience we created was accompanied by weekly contests to keep the consumers engaged.


PARTNERS&nbsp;  
Escalera de Fumío - Agency

Expanding the limits of the catwalk to create an immersive show

Barcelona Bridal Fashion week is one of the international shows of reference for bridal fashion. Faced with pandemic restrictions, the need for a digital option became paramount. The festival had to quickly pivot to become a digital platform where brands and audiences could create relationships and interact no matter where they were.

We partnered with La Fura dels Baus to create the digital experience and to export the event around the globe through fashion shows, digital showrooms for professionals, and other events.

We had several goals for this project. The first was to increase the event’s reach with high quality content by creating a platform that would be accessible to any user. We also wanted to simplify the experience for the general public and professional brands as well as building an international platform for users from different cultures that would boost connections and generate business opportunities.

PARTNERS&nbsp;  
La Fura dels Baus - Event production&nbsp;  
Inqbarna - App development


Designing the visual identity for a new network for talented networkers

YADO is an alternative and novel way for entrepreneurs and freelancers to find places to work in the city - whether in traditional co-workings or less conventional spaces such as hotels, restaurants or cafes. The company is keen to promote a nomadic way of working that is more relevant and attractive to the latest generations of workers.

But it’s not just about finding great places for people to work, it’s also about helping them make connections with other people who are looking for projects, collaborators or inspiration. Yado allows its users to expand their network of contacts and even participate in different events and activities.

The visual language we chose evolved from the concepts of “space” and “transformation” that were reworked into an identity which is fresh and easy to recognise. It plays with the shape of the letter "Y" using it as a blueprint for the space.

A complete rebrand proposal for one of the most important auditories of Europe

L'Auditori is a modern building in Barcelona that combines local musical talent with international performances. The new strategy we developed explores how the brand can evolve into a place to share and interact. We wanted the citizens and culture to take centre stage by offering international visions from different performers.

Our goal was to reposition the brand with a new narrative by creating a brand system that works as a blank canvas on different media channels be it off or online.

The new identity relates and amplifies the unique character of the building, and becomes a responsive element that lives in different contexts for different audiences.

Supporting the foundation to define their digital ecosystem by creating a platform that transforms the gallery experience

Foto Colectania is a non-profit organisation founded in Barcelona in 2002 with the aim of disseminating photography and bringing it to a wider social, artistic, and educational field. Together, we created a digital touchpoint for the audience where they can discover the world of the most influential artists through the platform’s content.

Our objective was to help the art gallery make its digital transformation and redefine the role of the gallery in contemporary culture.

We worked with the gallery to create a future vision with international growth, public access to art culture, and a dynamic digital system.

Foto ColectaniaFoto Colectania

Supporting the foundation to define their digital ecosystem by creating a platform that transforms the gallery experience

Foto Colectania