L’Auditori de Barcelona

A complete rebrand proposal for one of the most important auditories of Europe

L’Auditori de Barcelona

2020

L'Auditori is a modern building in Barcelona that combines local musical talent with international performances. The new strategy we developed explores how the brand can evolve into a place to share and interact. We wanted the citizens and culture to take centre stage by offering international visions from different performers.

Our goal was to reposition the brand with a new narrative by creating a brand system that works as a blank canvas on different media channels be it off or online.

The new identity relates and amplifies the unique character of the building, and becomes a responsive element that lives in different contexts for different audiences.

C/Pallars 141 4ºB
08018 Barcelona