 A brand system, visual identity, and website to showcase how the company is evolving to face the new challenges of the music industry

Houston Party Music is a company that has been promoting concerts, tours, and producing musical events since 1998 with artists such as Jay Park, Mogwai, Disclosure or 2manydjs.

The project embraces a range of music genres which come from different angles and cultures. This required the brand to have a consistent identity and a platform that connects with its audience and clients.

Our goal was to evolve the roots of the brand and generate a fresh digital system for their different channels. We approached the website as the main medium of the brand.

Expanding the limits of the catwalk to create an immersive show

Barcelona Bridal Fashion week is one of the international shows of reference for bridal fashion. Faced with pandemic restrictions, the need for a digital option became paramount. The festival had to quickly pivot to become a digital platform where brands and audiences could create relationships and interact no matter where they were.

We partnered with La Fura dels Baus to create the digital experience and to export the event around the globe through fashion shows, digital showrooms for professionals, and other events.

We had several goals for this project. The first was to increase the event’s reach with high quality content by creating a platform that would be accessible to any user. We also wanted to simplify the experience for the general public and professional brands as well as building an international platform for users from different cultures that would boost connections and generate business opportunities.

PARTNERS&nbsp;  
La Fura dels Baus - Event production&nbsp;  
Inqbarna - App development


Designing the visual identity for a new network for talented networkers

YADO is an alternative and novel way for entrepreneurs and freelancers to find places to work in the city - whether in traditional co-workings or less conventional spaces such as hotels, restaurants or cafes. The company is keen to promote a nomadic way of working that is more relevant and attractive to the latest generations of workers.

But it’s not just about finding great places for people to work, it’s also about helping them make connections with other people who are looking for projects, collaborators or inspiration. Yado allows its users to expand their network of contacts and even participate in different events and activities.

The visual language we chose evolved from the concepts of “space” and “transformation” that were reworked into an identity which is fresh and easy to recognise. It plays with the shape of the letter "Y" using it as a blueprint for the space.

A complete rebrand proposal for one of the most important auditories of Europe

L'Auditori is a modern building in Barcelona that combines local musical talent with international performances. The new strategy we developed explores how the brand can evolve into a place to share and interact. We wanted the citizens and culture to take centre stage by offering international visions from different performers.

Our goal was to reposition the brand with a new narrative by creating a brand system that works as a blank canvas on different media channels be it off or online.

The new identity relates and amplifies the unique character of the building, and becomes a responsive element that lives in different contexts for different audiences.

Share a taxi on arrival with other travelers who are going your way

Xarit is an app that allows its users to join or create groups with similar arrival times and final destinations so they can share transportation. Giving them the same comfort and convenience at less expense.

Oparena provides news and exclusive content for competitive gaming

Oparena is one of the main entertainment platform assets in esports. It brings together some of the best competitive information on the best and biggest players and personalities in global gaming.

Built on entertainment, the platform keeps the greatest asset, players and talent, fully visible and happily engaged with the global fans and community.


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Oparena provides news and exclusive content for competitive gaming

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