Exploring narratives that blend the digital and physical universes and bring the location to the forefront of the story

Founded in New York City, way back in 1920, the Art Directors Club is not only the longest-running award for the design, advertising, and creative industries but also one of its most prestigious.

We were honoured to be invited to create the complete campaigns for two different years of the Annual Awards.
In a break from tradition, both of the festivals took place in Miami and our mission was to help with this transition, mentally relocating the participants to this new environment and hoping to inspire them with it.

On both campaigns, we collaborated with other animators to help lift our narrative with short films that played with the concept of how ideas evolve into new things.

PARTNERS&nbsp;  
Zeitguised - Motion Graphics & Postproduction (2015)&nbsp;  
Michael Fakesch - Sound and Music (2015)&nbsp;  
Marçal Vaquer - Photographer (2014)&nbsp;  
Tavo - Motion Graphics & Postproduction (2014)&nbsp;  
Flow Audio - Sound and Music (2015)&nbsp;  
David Mir - 3D Assistant (2014)&nbsp;  


A campaign to connect the creative community and reach a new digital audience

The prestigious Laus awards have been running since 1964 celebrating the achievements of Spain’s creative professionals. We were invited by ADG-FAD to create the entire campaign for the 2017 awards ceremony.

Our solution was inspired by the award itself - a beautiful rectangular cuboid statue. We turned the creative concept into a history of science and technology where different organic particles are coming together to combine into an elegant form: the award itself.

PARTNERS&nbsp;  
Wang & Söderström - 3D design and animation&nbsp;  
Nil Ciuró - Sound and Music&nbsp;  
Catherine Elliott Cullen - Voice over


Making communication solutions and digital products accessible to customers around the world

Isdin Laboratories is an international dermatology company that has been investing in innovation and technology since 1973.

Our long term relationship with Isdin primarily takes the form of helping the company’s internal team to produce digital interactions for their online environment. These might be customer campaigns or internal digital products to provide support and services for their staff.

Designing a brand to start new conversations and projects within the social or scientific communities

Phantastikon is a family fund that invests in businesses and technologies which have the ability to transform their sector or people’s lives. Their investments are in such diverse areas as health and life sciences and real estate but all are subject to strict conditions: they must either improve people’s health or redefine their business.

The identity we created combined a very classical look, to inspire confidence in a financial organisation, with the playfulness of the symmetrical letter P which suggests balance and order. The campaign was based on a series of images that allowed us to deploy different types of communication according to the needs of the company's strategy.

Revamping a visual language and an eCommerce App to offer a completely new experience

Mascoteros is a recognised brand in the pet market that has a new purpose: to explain and entertain by offering new services to create a community for pet owners, where they can find everything they need to make themselves and their pets happier.

The brand needed a complete redesign to deliver this new vision with an up-to-date digital environment.

To achieve this, we decided to create a dynamic identity that had a strong personality. The result is a system that works across different applications and formats and does so in a fun and friendly way.

Driving new services to Open Banking solutions for third-party financial service providers

CaixaBank is one of the biggest players in retail banking in Spain and Portugal with a socially responsible universal banking model that is committed to personal, high quality service.

We explored Open banking as a banking practice that securely shares financial information, such as consumer banking transactions and other financial data, to third-party financial service providers. Sharing data is done through the use of application programming interfaces (APIs) and only with the consent of customers.

We had the goal to create the open bank platform for CaixaBank that wants to be the driving force behind both innovation and competition in the financial industry.

 A brand system, visual identity, and website to showcase how the company is evolving to face the new challenges of the music industry

Houston Party Music is a company that has been promoting concerts, tours, and producing musical events since 1998 with artists such as Jay Park, Mogwai, Disclosure or 2manydjs.

The project embraces a range of music genres which come from different angles and cultures. This required the brand to have a consistent identity and a platform that connects with its audience and clients.

Our goal was to evolve the roots of the brand and generate a fresh digital system for their different channels. We approached the website as the main medium of the brand.

Supporting the foundation to define their digital ecosystem by creating a platform that transforms the gallery experience

Foto Colectania is a non-profit organisation founded in Barcelona in 2002 with the aim of disseminating photography and bringing it to a wider social, artistic, and educational field. Together, we created a digital touchpoint for the audience where they can discover the world of the most influential artists through the platform’s content.

Our objective was to help the art gallery make its digital transformation and redefine the role of the gallery in contemporary culture.

We worked with the gallery to create a future vision with international growth, public access to art culture, and a dynamic digital system.

Delivering a gamified social experience to a captive, locked-down audience

As a part of the collaboration with Escalera de Fumío, we created an exclusive augmented reality filter for Chips Ahoy on Instagram which allows users to interact with the cookies and win prizes.

During the periods of COVID-19 lockdown, brands and audiences desperately needed tools to allow customers to interact and enjoy on social media. The digital experience we created was accompanied by weekly contests to keep the consumers engaged.


PARTNERS&nbsp;  
Escalera de Fumío - Agency

Expanding the limits of the catwalk to create an immersive show

Barcelona Bridal Fashion week is one of the international shows of reference for bridal fashion. Faced with pandemic restrictions, the need for a digital option became paramount. The festival had to quickly pivot to become a digital platform where brands and audiences could create relationships and interact no matter where they were.

We partnered with La Fura dels Baus to create the digital experience and to export the event around the globe through fashion shows, digital showrooms for professionals, and other events.

We had several goals for this project. The first was to increase the event’s reach with high quality content by creating a platform that would be accessible to any user. We also wanted to simplify the experience for the general public and professional brands as well as building an international platform for users from different cultures that would boost connections and generate business opportunities.

PARTNERS&nbsp;  
La Fura dels Baus - Event production&nbsp;  
Inqbarna - App development


Designing the visual identity for a new network for talented networkers

YADO is an alternative and novel way for entrepreneurs and freelancers to find places to work in the city - whether in traditional co-workings or less conventional spaces such as hotels, restaurants or cafes. The company is keen to promote a nomadic way of working that is more relevant and attractive to the latest generations of workers.

But it’s not just about finding great places for people to work, it’s also about helping them make connections with other people who are looking for projects, collaborators or inspiration. Yado allows its users to expand their network of contacts and even participate in different events and activities.

The visual language we chose evolved from the concepts of “space” and “transformation” that were reworked into an identity which is fresh and easy to recognise. It plays with the shape of the letter "Y" using it as a blueprint for the space.

A complete rebrand proposal for one of the most important auditories of Europe

L'Auditori is a modern building in Barcelona that combines local musical talent with international performances. The new strategy we developed explores how the brand can evolve into a place to share and interact. We wanted the citizens and culture to take centre stage by offering international visions from different performers.

Our goal was to reposition the brand with a new narrative by creating a brand system that works as a blank canvas on different media channels be it off or online.

The new identity relates and amplifies the unique character of the building, and becomes a responsive element that lives in different contexts for different audiences.

 Turning the brand platforms and activations to new dimensions

Seat started as a Spanish car manufacturing brand that has evolved into one of the most design-driven automakers worldwide. Later it became a part of the Volkswagen group and created the Cupra brand which focuses on sports versions.

Our long relationship with the brand, collaborating with different agencies and partners, has been defined by trying to help the company to be ready for the future and bring creative and tech solutions to new realities.

Over the last few years, we have been designing and developing several innovative projects for them. These have included a car configurator with augmented reality, the brand’s virtual museum, social media campaigns, interactive websites and the platform to book and manage factory tours.

PARTNERS&nbsp;  
C14 - Agency&nbsp;  
LOLA MullenLowe - Agency&nbsp;  
Grey - Agency&nbsp;  
Seat - Team

SEATSEAT

Turning the brand platforms and activations to new dimensions

SEAT